Venturi team boss Susie Wolff believes the 45-minute race format Formula E has introduced is more attractive to fans than the longer F1 distances.
The all-electric series brought in the new time limit plus a lap for the current campaign to coincide with new cars that can now also complete a full race without stopping.
In comparison, F1 races current take place over 305km in most circumstances with times ranging from around 1hr15m at Monza to the two hours of endurance around Singapore.
“The audience and the concept is different and the feedback I get after races is that the race distance went down well. 45 minutes in this day and age seems a better fit than an hour and a half,” the Scot said to e-racing365.
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Wolff also played down concerns that current levels of interest may drop when the F1 season begins in March, with the two series sharing weekend dates on seven occasions.
“I’m not too worried about us clashing with F1 as I don’t think they are a concern,” she continued. “Our races are mostly on a Saturday in the late afternoon so they don’t predominantly clash with qualifying at Grands Prix and rarely race on the same day as F1.
“It’s really difficult for the organisers who put the calendar together to come up with a calendar that doesn’t have so many clashes, so the complexities of getting it done are tough.”