Having lost title sponsor Martini at the end of last year (and with it the Martini stripes), the British team also announced a new partnership with Rokit, a new phone maker.
That has resulted in the bold new look which sees the car remain predominantly white but with plenty of ice blue and black.
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This season, Williams is hoping to put behind them the misery of 2018 when the squad scored just seven points all season, leaving them bottom of the Constructors’ standings.
There is confidence that many of the issues with last year’s car have been addressed while the team also boasts a new driver pairing of Robert Kubica, making his highly anticipated Formula 1 return, and Mercedes junior George Russell.